e-newsletter 3 - August 2007 Print
TIPS e-newsletter 3

:::::August 2007::::

:::::    Issue ::::

newsletter_22_r4_c1 In this issue...
newsletter_22_r5_c1 newsletter_22_r5_c2

Welcome to the third of our TIPS e-newsletters.


With each issue I will you give you a small flavour of what TIPS is doing, products on test for my new TIPS Awards, new publications to read and of course lots of excellent TIPS on breastfeeding, baby skincare and other related topics.



sharon banner


Dedicated advice line: Remember you can contact me on my own Speak Now number, you can call me anytime on 09064006215* if I am unable to answer immediately, press 1 and you will receive a free text to alert you when I am next free.

My speciality subjects are breastfeeding and baby skincare although I am happy to take calls on any midwifery related issues.

Press and Media: If you are looking for expert advice on midwifery related topics you can also call me on my advice line.

*£1.50/min from a BT landline. Calls from Mobiles and other networks may vary.

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:: tipsducktipsduck....Feedback from new look TIPS website.....tipsducktipsduck


I am thrilled to say the response to our new look TIPS website has been amazing and you have been queuing up to become members and parent testers! I have personally interviewed each new tester and the latest TIPS test on baby skincare products is well underway (look out for the results later in the autumn).

The results of the breast pads/treatments tests are now online (more about these later in this newsletter).  I also have six pregnant parent testers testing four brands of TENS machine so look out for these results online.

I continue to be surprised and delighted with the numbers of new testers who are signing up (we now have almost 100 on the database!) alongside many new members. 
Your feedback on problems faced during breastfeeding continues to highlight the help that parents need during those early weeks. I can already tell you that almost half of the FAQs I answer as a breastfeeding consultant are a direct result of conflicting advice. This is why I have decided to add new FAQs on skincare and related topics to the breastfeeding FAQs already online at

As a wee treat for your little ones, we will also be adding some animated TIPS ducks to the members' area so they can also feel part of the TIPS community. If you have any other suggestions for what you would like included then feel free to  This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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tipsducktipsduckFeatured products :: Lilypadz, Bio-Femtipsducktipsduck


With the completion of the breast pads and treatments tests I have two new 'Best of the best' products to feature. Lilypadz are a truly amazing innovation in breastpads. These breathable, transparent, silicone breast pads fit discreetly under any clothing and work by exerting a gentle pressure on the nipples.

Similarly Bio-Fem instant relief compress are a life saver for sore nipples. 
Congratulations to the winning companies.The full results of tests, are published on this website.

biofem Dream mover logoSMALL lilyPadzSMALL


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tipsducktipsduckFeatured website ::

Halos N Horns (


I first came across this range back in 2005 when it was featured in the Channel 4 programme 'Make me a million', which it went on to win. I agreed to be their advisor if they were willing to advise parents to use just plain water for the first month of life (refreshingly different at the time). This was not the only difference.

Halos n Horns products are not only free from sulphates (SLS & SLES) which can irritate delicate skin, but they are also reasonably priced and smell gorgeous. No wonder they sold by the crateful and have recently been the subject of a take-over by new owners Ceuta Healthcare.

I have been invited to continue as Baby Skincare Advisor and you can read my TOP TIPS on the Halos n Horns website alongside regular FAQs on baby skincare issues. I am delighted to have included the full Halos n Horns range in my baby skincare testing which is out to testers as we speak.

Good luck to Halos n Horns and to the 47 other wonderful products that I have chosen to test. I look forward to collating the 248 score sheets later in the summer.

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tipsducktipsduckFeatured book :: Babysense by Megan Fauretipsducktipsduck

I have to thank one of my parent testers for introducing me to this delightful book that is full of commonsense advice about 'sensual' parenting and commonsense ways to settle your baby (I feel a calming theme throughout this newsletter).

As well as providing sleep, calming and development solutions in their best selling baby care book, Baby Sense® also offer calming baby care products and services for parent. Megan is based in South Africa where skin-to-skin contact is widely practiced. Babysense now have three websites: one for South Africa, one for the USA and one for the UK


tipsducktipsduckFeatured event :: Nursing in Practise Eventtipsducktipsduck

London, 25th September 2007


I am honoured to be presenting my work on baby skincare to other primary healthcare professionals at this year's London Nursing in Practice Event.


In addition to their magazine and website, Nursing in Practice delivers a series of events. These are the largest series of free conferences and exhibitions dedicated to primary care nurses across the UK. These in depth educational conferences address all the current clinical and policy issues affecting the primary care community. Nursing in Practice Events have been running since 2003 and all previous events have received approval from the RCN Accreditation Unit.


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tipsducktipsduckFeatured event ::webchatstipsducktipsduck

mblogo_88 ComfortPure

I am pleased to report that I have now completed four out of my six live webchats on the Mother & Baby website. It has been great fun working with the chat room staff, chatting to new parents online and answering questions on different baby skincare issues each month. 
These webchats run from April to September (see diary page for details). I would like to thank Comfort Pure for sponsoring this event.


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tipsducktipsduckFeatured article :: Cup feeding versus other formstipsducktipsduck


A recent paper comparing early cup feeding against other types of supplementary feeding has been the subject of a systematic review by the Cochrane Database. The full reference is: Flint A, New K, Davies MW. Cup feeding versus other forms of supplemental enteral feeding for newborn infants unable to fully breastfeed. Cochrane Database of Systematic Reviews 2007, Issue 2. Art. No.: CD005092. DOI: 10.1002/14651858.CD005092.pub2. Follow this link for more details.



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tipsduck :: TIPS featured FAQ ::How do i know if my baby is getting enough?tipsduck

Follow this link for all the answers to 44 FAQs on breastfeeding and 24 FAQs on baby skincare topics

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tipsduck :: TIPS ::..News in brief....News in brief....News in brief....tipsduck


I did manage to squeeze in a short holiday with my family and we jetted off to New York for an exciting week. As well as all the usual site seeing, I met up with my new friend, a student midwife from Brooklyn, NY, who runs an excellent website: She has put me in touch with her Postpartum Manager at the Lenox Hill Hospital, NY where I was able to drop off supplies of my Babycare - back to basics™ leaflet and associated articles. I am hoping that the message about safe skincare will soon spread and I am delighted to report that I have just had my first parent tester sign up from the USA.


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tipsduck :: TIPS::Competition winnerstipsduck


e-competition – ended 15 May 
Question: What is the subject of Sharon's next webinar for midirs in July? 
Answer: Cup feeding 
Winner: Helen from Bexleyheath

e-competition – ended 15 June 
Question: What is vernix? 
Answer: It is the sticky white substance that covers your baby's skin in the womb 
Winner: Suzanne from Crawley

e-competition – ended 15 July
Question: Who is the new sponsor of version 4 'Babycare - back to basics' leaflets?
Answer: Halos n Horns / Ceuta Healthcare Ltd
Winner: Kate from Northampton

e-newsletter issue 2 competition: 
What is the name of the open top cup that Sharon recommends in her cup feeding article?
The answer was of course the 'Doidy cup'
Winner: Annette from Skegness


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sharon banner

Remember you can contact me on my own Speak Now number, you can call me anytime on 09064 0062 15* if I am unable to answer immediately, I promise to call you back. My speciality subjects are breastfeeding and baby skincare although I am happy to take calls on any midwifery related issues.

Press and Media: If you are looking for expert advice on midwifery related topics you can also call me on my advice line.

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Read TIPS reviews...

- new website

- article

- book

- events

- products

- websites

- News in brief

regular features....

- advice line

- TIPS Testers' pix!

new competitions

- Babycare - back to basics

- TIPS top tips

TIPS baby


This is Nicole just after a breast feed and I think you will agree that she looks like the cat that got the cream! Thank you to Mum, who is one of my parent testers, for sending this in. A signed copy of 'Breastfeeding: the essential guide' was sent to Mum Andrea who donated it to Tarynn.
TIPS toddler


This little chap looks so angelic I just had to share him with you. His name is Daniel and his Mum is also one of my parent testers. A signed copy of 'Breastfeeding: the essential guide'was sent to Mum Kim who donated it to Anna.
If you would like your baby or todder to feature in the next issue of the TIPS e-newsletter, just email me their picture.


Babycare – back to basics™ leaflet (version 7) – out now!


This award winning leaflet is distributed around the UK at various professional and parenting events. Health professionals and maternity units can buy hard copies – email This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more information. As well as all the hints and tips you need about baby skincare, skin-to-skin contact and feeding but, this leaflet now includes the latest and safest advice on reducing the risk of cot death. Email This e-mail address is being protected from spambots. You need JavaScript enabled to view it if you would like a free copy.

We are working on the draft for version 8 - so watch out for updates on the TIPS website.

TIPS top tips!

Breastfeeding following breast reduction surgery is possible. Breastfeeding After Breast Surgery (BFAR) has a great website with lots of information and reassuring true stories visit to find out more

TIPS competitions
e-newsletter competition


I am pleased to announce that Dream Technology Ltd has kindly donated one of their wonderful Dream Movers as the prize for this newsletter competition. All you have to do is  This e-mail address is being protected from spambots. You need JavaScript enabled to view it with the answer to the following question:

How much do the TIPS duck handmade solid gold earrings cost?


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